Privacy Policy

PRIVACY POLICY

Effective Date: August 10, 2026

Three Rivers Performance, LLC (“Three Rivers Performance,” “TRP,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit threeriversperform.com, use our mobile application or online training platform, communicate with us, enroll in our programs, purchase services, or otherwise interact with Three Rivers Performance.

1. INFORMATION WE COLLECT

We may collect the following categories of information:

• Contact information, including your name, mailing address, email address, and telephone number.

• Account information, including usernames, passwords, membership information, communication preferences, and account history.

• Training and fitness information, including exercise history, program participation, goals, performance measurements, assessment results, body-composition information, injury information voluntarily provided to our coaches, and other information needed to provide training services.

• Transaction information, including purchases, memberships, invoices, and payment history. Payment-card information is generally processed by our authorized payment processors, and TRP may not directly receive or retain complete payment-card details.

• Scheduling information, including appointments, classes, training sessions, cancellations, and attendance.

• Communications, including emails, text messages, customer-service requests, surveys, reviews, and other messages sent to or from TRP.

• Mobile messaging information, including your mobile telephone number, messaging preferences, opt-in records, consent records, and opt-out requests.

• Technical information, including your IP address, browser type, device type, operating system, application activity, website activity, and cookie or analytics information.

• Information provided by a parent or legal guardian for a youth athlete or minor participant.

2. HOW WE USE INFORMATION

We may use personal information to:

• Create and manage client accounts.

• Deliver strength, speed, fitness, recovery, wellness, team-training, school-training, personal-training, and online-programming services.

• Create or administer training programs and track client progress.

• Schedule and manage appointments, classes, assessments, and services.

• Process payments, memberships, subscriptions, purchases, refunds, and account credits.

• Communicate about appointments, scheduling changes, workouts, programs, memberships, account activity, facility updates, and customer-service matters.

• Send promotional or marketing communications when the recipient has provided the appropriate consent.

• Operate, maintain, secure, and improve our website, application, programs, facility, and services.

• Detect fraud, misuse, security incidents, or violations of our policies.

• Comply with legal, regulatory, accounting, and contractual obligations.

3. HOW WE SHARE INFORMATION

We do not sell personal information.

We may disclose information to service providers that help us operate our business, including our fitness-management platform, hosting providers, payment processors, customer-support providers, analytics providers, scheduling providers, email providers, and communications providers. These companies may access information only as reasonably necessary to provide services to TRP.

We may also disclose information:

• When required by law, legal process, court order, or government request.

• To protect the rights, safety, property, or security of TRP, our clients, employees, or others.

• In connection with a merger, financing, sale, reorganization, or transfer of all or part of the business, subject to applicable law.

• When you specifically authorize or direct us to disclose the information.

We do not share, sell, rent, or provide mobile telephone numbers, SMS opt-in information, or messaging consent to third parties or affiliates for their own marketing or promotional purposes.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

4. SMS AND TEXT-MESSAGING PRIVACY

When you voluntarily opt in to receive text messages from Three Rivers Performance, we may use your mobile number to send communications such as:

• Appointment and class reminders.

• Scheduling changes or facility updates.

• Account, membership, and payment-related notices.

• Workout, coaching, and training-program communications.

• Customer-service responses.

• Promotional messages, special offers, and event announcements when you have consented to receive marketing messages.

SMS consent is voluntary and is not a condition of purchasing any product, membership, or service. Message frequency varies depending on your account activity, scheduled services, communication preferences, and the programs for which you enroll. Message and data rates may apply.

You may opt out of text messages at any time by replying STOP. You may request assistance by replying HELP or by contacting TRP at [info@threeriversperform.com](mailto:info@threeriversperform.com) or 608-782-3441. We will honor valid opt-out requests and may send a final confirmation that the opt-out request was received.

Opting out of promotional text messages does not prevent TRP from communicating with you through non-SMS methods or from sending communications that are otherwise permitted by law.

Mobile information, SMS opt-in data, and messaging consent will not be sold, rented, transferred, or shared with third parties or affiliates for marketing or promotional purposes. Information may be provided only to messaging aggregators, telecommunications carriers, platform providers, and other service providers as necessary to operate and support TRP’s text-messaging services.

5. COOKIES AND ANALYTICS

Our websites and applications may use cookies, pixels, logs, and similar technologies to remember preferences, maintain sessions, understand website usage, improve services, and protect account security. Browser settings may allow you to block or delete cookies, although some website or application features may not function correctly afterward.

6. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards intended to protect personal information. No electronic transmission or storage system is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your login credentials and for promptly notifying us if you believe your account has been accessed without authorization.

7. DATA RETENTION

We retain personal information for as long as reasonably necessary to provide services, maintain business and training records, comply with legal or contractual obligations, resolve disputes, prevent fraud, and enforce agreements. Information may be deleted, anonymized, or retained for a longer period when permitted or required by law.

8. INFORMATION CONCERNING MINORS

Three Rivers Performance provides services to youth athletes. A parent or legal guardian must provide or authorize personal information and account activity for minor participants when required.

We do not knowingly collect personal information directly from a child under 13 without appropriate parental or guardian authorization. Parents or guardians may contact us to request access to, correction of, or deletion of a minor’s information, subject to legal and operational requirements.

9. THIRD-PARTY SERVICES

Our website, application, or communications may contain links to or integrations with third-party services, including Exercise.com, payment processors, social-media platforms, or other providers. Their privacy practices are governed by their own policies. TRP is not responsible for the privacy practices of independent third-party services.

10. YOUR PRIVACY CHOICES

Depending on applicable law, you may request to:

• Access personal information maintained about you.

• Correct inaccurate or incomplete information.

• Request deletion of certain information.

• Update communication preferences.

• Withdraw consent where processing is based on consent.

• Opt out of promotional email or text communications.

Requests may be submitted to [info@threeriversperform.com](mailto:info@threeriversperform.com). We may need to verify your identity before completing a request. Certain information may be retained when required for legal, accounting, safety, contractual, or legitimate business purposes.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted with a revised effective date. Continued use of our services after an updated policy becomes effective constitutes acknowledgment of the revised policy, where permitted by law.

12. CONTACT INFORMATION

Three Rivers Performance, LLC

1501 St Andrew St

La Crosse, Wisconsin

United States

Email: [info@threeriversperform.com](mailto:info@threeriversperform.com)

Phone: 608-782-3441

Website: https://threeriversperform.com